How to Earn Free Website Traffic Through Paid Search
Paid Search Marketing: Facebook – Google+ – LinkedIn – Twitter – Pinterest.
Free website traffic is not easy to come by these days. As a small business owner, you have to get creative with your internet marketing – seo if you want to attract visitors to your website to engage with your brand, buy your products or download your information. It seems as if everyone and their brother have a blog, a Facebook page, a Twitter account, a Pinterest page, a YouTube channel and on and on and on. In order to get people to your website for free, you can try some of these tactics, but ultimately if you really want free website traffic, you are going to have to pay for it.
That’s right. You did not just read that wrong. Long gone are the days when you can put up a website, get indexed by Google or Yahoo and then watch the visitors roll in. You have to work hard, very hard, at finding out what makes your business and website unique and then marketing it like crazy. This often leads back to Paid Search advertising on Google AdWords or Bing Ads, buying image ad placements on ad networks, paying someone to do some on-site and off-site SEO or hiring a content writer to crank out blog post after blog post. All of this costs money…lots of money!
But, what if I told you that there was a way to get free traffic to your website just by being in the right place at the right time to enjoy a phenomenon in pay-per-click advertising called overdelivery. Would you be interested? I bet you would. So, what exactly is overdelivery anyway?Overdelivery is when Google AdWords shows your ad more than what your budget would normally allow. It happens in an effort to normalize your traffic to help make up for those days when your ad doesn’t show very much. When overdelivery happens, your total daily cost could be up to 20% more than your average daily budget. But in a complete monthly billing period, you’ll never be charged more than your monthly charging limit — the average number of days in a month (30.4) multiplied by your average daily budget. If Google overdelivers your ads too often, and you accrue more costs in a complete monthly billing period than your budget allows, an overdelivery credit is automatically applied to your account.
What does this all mean? This translates into FREE traffic to your website just by being in the right place at the right time. While it is not something you can plan for, it happens almost every single month. Google just does not have the ability to babysit your budget as it gets close to being spent at the end of the day. So, they often times will over serve your ads and just credit back the difference from what you intended to pay for that day.
Here is an example…
Let’s say you have a daily budget of $100 and each click costs approximately $1.00. As the day matures and each click/visit subtracts $1 from your $100, Google will start to slow down how often your ad is seen as you get close to your $100 mark. But, while they are throttling down your visibility for the day, a rush of people find your ad and click on it, causing you to go over your $100 budget. This will continue the rest of that day until Google can make sense of your remaining budget and officially close down your ability to compete in the remaining auctions on your keywords for that day. Sometimes this can be up to 20% over your daily budget. So, while your AdWords account may show $120 in the cost column, you are only charge $100, which means you got $20 worth of free website traffic! How awesome is that? Thanks Google!
So, there you have it. By having a fixed daily budget and exploiting the fact that Google cannot always accurately throttle your daily website visitors to match your exact budget, you will almost always get free website traffic to your site. Hopefully you can convert some of that free traffic into leads, sales and long-term customers.